Features

See all
July 28, 2025 I Feature

‘Save Our Guitar Shops’ Campaign Urges Musicians to Support Indies

With iconic U.K. music stores like GAK in Brighton and PMT in Portsmouth shutting its doors, a new grassroots campaign is rallying guitarists to save the future…

June 26, 2025 I Feature

Cassell’s Music Announces Closure After 78 Years

A beloved San Fernando music store is playing its final notes. After 78 years in business, Cassell’s Music will close its doors on July 12. Owner Ed…

May 09, 2025 I Feature

The MI Industry Reacts to Tariffs

On April 2, President Trump issued an Executive Order introducing sweeping new tariffs, including a 10% baseline on all imports and a 54% total tariff on…

Ideas

See all
October 21, 2025 I The Marketing Guru I by Tracy Hoeft

The Power of the AI Prompt

As business owners become more and more adapted to using AI to assist in writing marketing copy, there's a few simple tricks that can supercharge your social…

As business owners become more and more adapted to using AI to assist in writing marketing copy, there's a few simple tricks that can supercharge your social…

October 21, 2025 I by Lilian Werbin

Lean Into Authenticity

The holiday season is always a big moment for retailers. For small, independent shops like ours, Elderly Instruments in Lansing, Michigan, it’s a whirlwind of…

The holiday season is always a big moment for retailers. For small, independent shops like ours, Elderly Instruments in Lansing, Michigan, it’s a whirlwind of…

October 21, 2025 I NAMM YP I by Natalie Morrison

Building Community One Conversation at a Time

I want to pose a question: How does a digital tool, like a podcast, build community? In a saturated market with podcasts on every topic imaginable, the answer…

I want to pose a question: How does a digital tool, like a podcast, build community? In a saturated market with podcasts on every topic imaginable, the answer…